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Instagram Followers/Likes
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Twitter Followers
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500	250 Rs.
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Google Ad Words CPC or PPC

Google Ad Words CPC or PPC

Google Adwords

      Google Ad Words is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.

     Google  Ad words CPC OR PPC:

CPC: What Is Cost Per Click? CPC is short form of cost per click, which you pay for each click on your  ads in your marketing campaigns.

Types of CPC:

•     (1)Manual CPC

•     (2)Maximize Clicks

•     (3)ECPC (Enhanced CPC)

What is manual CPC?

•     With Manual Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of someone clicking on your Ad Words ads.

How Manual CPC bidding works:

•     Example

•     If you think it's worth 19rs to have someone visit your website, you can set 19rs as your max. CPC. You'll pay a maximum of 19rs when a person reads your ad and clicks it, and you pay nothing if they don't click.

•     Let's say you create a text ad and set a max. CPC bid of 19rs. If 500 people see the ad, and 23 of them click to learn more, you pay only for those 23 clicks. Your max. CPC bid was 19rs, so you'll pay no more than 23 clicks x 19.

•     Often you'll pay less than your max. CPC because with the AdWords auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as site links.

What is Maximize clicks:

•     Maximize Clicks automatically sets your bids to help get as many clicks as possible within your budget. 

•     Maximize Clicks, you set a target daily budget and the AdWords system automatically sets your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most clicks possible within that budget.

What is Enhanced cost-per-click (ECPC):

•     Enhanced cost-per-click (ECPC) automatically adjusts your manual bids to help you get more conversions, while trying to achieve the same cost-per-conversion.

•     ECPC is available as an optional feature with Manual CPC bidding.

•     With ECPC, you'll still have control over your bids just like you did before, but ECPC helps you by adjusting each bid based on how likely it is that a click will result in a conversion. If a click seems likely to convert, ECPC will raise your max CPC (after applying any bid adjustments you've set).

what makes an effective post on social media?

What makes an effective post ?

What makes an effective post?

Call to action - Usually found at the end of the social post, these are words that urge the reader to act on something (For Example: "share now", "find out more", "comment below").

Practice makes perfect.

Unfortunately, there is no one single path, or set of rules, to create the "perfect post". You will find that it takes some experimenting to know what's good for your business. The great thing about the social media you can try different things without spending/ investing too much time or money on it. It is a great place to learn.

There are some points which will help you in making your post effective on social media:

1. Always start with a clear goal
2. Tell your followers something interesting
3. Be brief
4. When you can, use photos or videos
5. Use social cause to action 
6. Don't forget about the hashtags
7. The key thing is to look back and take notes

Let's Recap:

• Good content is the key to ensuring your social media presence is effective for your business. Always aim interact, intrigue and excite customers.
• The first step to creating a great content is having a clear goal in mind - what do you want the post to do ?
• You don't have much to time to get people's attention, so make sure your post are short and sharp.
•  Make sure you are giving the audience something new or interesting.
• Using images or video will help to attract the attention of the audience.
• Use social cause to action to encourage interaction.

How To Increase Facebook Page Likes?

To increase any Facebook page likes or followers we can use a technique called social media exchange. Once you have created your Facebook page is to upload a proper profile picture and cover image on your page.

Then after doing the above process go in the about and make the necessary changes like:

1. Set Up Your Page Timeline:

• Category: Choose the category which best describes you. For Example: If your page is for education purpose then in that field mentioned 'Education'.
• Page Name: At times facebook restricts you to give the name and ask for some activity to happen first on the page (like it may ask there should be at least 25 likes).
• Topics: In this section add up to 3 words which best describes your page. So that it will be easier for others to find this page.
• Facebook Web Address: This is self explanatory.
• Start Date: You can specify when you started this page.
• Short Description: This is one of the most important section. Add a short but relevant description about your page which consider about your updates, topics or type of posts you will be posting.
• Our Story: In this you can tell people about your business in a deep manner.
• Website: Add your website address associated with page, if you have one.
• Official Page: If your page is an official page about a celebrity, brand or an organization, then specify the brand’s name.
• Facebook Page I'd: Your page identity.

   2. Invite Your Friends: The first thing we can do to gain likes is by inviting the friends we have in our friend list and asking our friends to invite those as well who are in their friend list. It is one of the easiest way to increase your likes of your page. You can also contact your email contacts to like your fb page.

   3. Preparing a posting schedule & stick to it: Posting 10-15 times a day is not going to get you likes instead always update your post in a particular time frame and 1-2 post with good quality content is more than enough in a day.

   4. Add a fb like button on your website

   5. Use Facebook as your page

   6. Use share for share

   7. Try to post at the best time

   8. Use Giveaways & organize contests

   9. Create at least 2 pages

 10. Post valuable content

 11. Use image & memes

 12. Use fb ads to get more likes

What is search engine marketing?

Search Engine Marketing (SEM)

Search Engine Marketing consists of two things:

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)

Search Engine Optimization: It only consists of free listing on search engine. In SEO will follow search engine guidelines to get ranking in search engine result pages (SERPs).

Pay Per Click: It consists of google ad-words which is a paid listing on search engine. It is also called as Cost Per Click (CPC).

Digital Marketing Flow

1. Decide your target audience: Age, gender, location, topic. For Example: Topic includes ( Student, working professional, businessman)
2. Make ready your Attractive Content: Text, image, video. It is just made to help the user avail the benefits/ solution/ free education/ relevance matter. It is not talking anything related offer or no one is making any offer to the user.
3. Attract visitors to your website/ blog/ Facebook page: Example: Landing page ( which includes relevant topic information + contact details + inquiry form.)
4. You will get lead from inquiry form ( Lead Generation)
5. After getting leads make online search for all leads to check their online presence. Online presence: will get relevant ideas/ hobbies/ interests the person has.
6. Nurturing process: This process consists of 80% on focusing on engagement which consists of further two things which is a) Educate Leads  b) Entertain Leads. We can take this as first day and which include educating them and get them to take interests in us & can also interest them more if knows their hobbies/ interests. Rest 20% consists of telling them yours Unique Service Provider (USP) values. This 20% is just focus on telling or letting them know why they have to stick with you and not going anywhere else. As you will give them the reasons how you stand apart from other competitors by telling your specialties and service available to them.
7. Convert your lead into sales.
8. After sales provide good services.