Google Ad Words CPC or PPC
Google Adwords
Google Ad Words is an online advertising service developed by
Google, where advertisers pay to display brief advertising copy, product
listings, and video content within the Google ad network to web users.
Google Ad words CPC OR PPC:
CPC:
What Is Cost Per Click? CPC is short form of cost per click, which you
pay for each click on your ads in your marketing campaigns.
Types of CPC:
•
(1)Manual CPC
•
(2)Maximize Clicks
•
(3)ECPC (Enhanced CPC)
What is manual CPC?
•
With
Manual Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of
someone clicking on your Ad Words ads.
How
Manual CPC bidding works:
•
Example
•
If
you think it's worth 19rs to have someone visit your website, you can set
19rs as your max. CPC. You'll pay a maximum of 19rs when a person reads your ad
and clicks it, and you pay nothing if they don't click.
•
Let's
say you create a text ad and set a max. CPC bid of 19rs. If 500 people see the
ad, and 23 of them click to learn more, you pay only for those 23 clicks. Your
max. CPC bid was 19rs, so you'll pay no more than 23 clicks x 19.
•
Often
you'll pay less than your max. CPC because with the AdWords auction, the most
you'll pay is what's minimally required to hold your ad position and any ad
formats shown with your ad, such as site links.
What is
Maximize clicks:
• Maximize
Clicks automatically sets your bids to help get as many clicks
as possible within your budget.
• Maximize
Clicks, you set a target daily budget and the AdWords system
automatically sets your maximum cost-per-click (CPC) bids on your
behalf, with the goal of getting you the most clicks possible
within that budget.
What is Enhanced
cost-per-click (ECPC):
• Enhanced
cost-per-click (ECPC) automatically adjusts your manual bids to help
you get more conversions, while trying to achieve the same cost-per-conversion.
• ECPC is
available as an optional feature with Manual CPC bidding.
• With ECPC,
you'll still have control over your bids just like you did before, but ECPC
helps you by adjusting each bid based on how likely it is that a click will
result in a conversion. If a click seems likely to convert, ECPC will raise
your max CPC (after applying any bid adjustments you've set).
